上周，我到Informa公司在墨尔本组织举办的E-Learning峰会上，作了一个关于跨机构E-Learning项目管理的演讲。内容包括E-Learning项目管理的技巧、用于项目管理的教学设计原理、以及能促进E-Learning大规模开发的企业架构设计的优化方法。以下是现场的录音配幻灯片，期待与你交流！

点击这里可整页观看

2011年E-Learning峰会将于2011年3月21-22日在墨尔本Hilton on the Park酒店由Informa公司举办。我将在会议的第2天作一个关于E-Learning项目管理的演讲，欢迎参与！

我的演讲主题是：

Managing e-learning projects across multiple institutions

• Best practice of coordinating a large group of content experts for an e-learning project
• The implications for enterprise architecture design in higher education for distance online learning development
• The instructional design rationale behind the e-learning development

会议的宣传手册可点击下图下载：

会议简介:

The E-Learning Summit will showcase the e-learning programmes of Australia’s premier distance education providers, with honest and insightful presentations from a cross section of public and private organisations.

No longer a lonely pursuit of silent readings and monthly packages, fast internet has produced a flourish of highly interactive, rich media learning solutions which have empowered universities, TAFEs, private institutions and corporations to tailor and develop complex and effective learning solutions, delivering anything from a single unit of learning to an MBA degree.

Join us at E-Learning Summit in Melbourne in March 2011, to ensure that your organisation is equipped with the latest ideas, technologies and strategies, to provide education for a wider range of students, and to give them the unique option of e-learning.

会议亮点:

• Case studies from Australia’s top universities
• Digital marketing campaign analysis – an Australian first for reaching virgin target markets
• Presentation of the latest in learning technology
• A discussion about the importance of branding in e-learning
• Analysis of distance education as a tool for furthering social inclusion
• Effective student support, at a distance

and many more…

会议日程:

Day One: Monday 21st March 2011

8.00

Registration and coffee

8.45

Welcome and speed networking session
Get to know your peers right from the start in this relaxed and informal speed networking session. Bring your business cards!

9.00

Opening remarks from the Chair

9:10

KEYNOTE ADDRESS

E-Learning in Australian tertiary education

* A snapshot of the current market: myths and realities
* Characteristics and aspirations of online students
* Key providers
o Domestic
o International
* Prospects for growth of the industry
* Which institutions have been most successful at providing online education, and why?
* Case Study: e-learning success at Navitas Ltd

Prof James Dalziel, Director, Macquarie e-Learning Centre of Excellence (MELCOE), Macquarie University

10:00

INTERNATIONAL CASE STUDY

The Open University, UK

* Maintaining an internationally respected degree program in the online space
* Finding the right balance in course materials
* Building strategic partnerships that work

Dominic Newbould, Director of External Relations, Open University Worldwide

10:45

Morning tea

ADVERTISING & MARKETING

11:00

Managing people and products: Finding the balance and blend in e-learning

* Segmenting target markets for online learning
* Digital communication for digital students
* Case study: Gradschool.com.au

Professor Kevin McConkey, Deputy Vice-Chancellor, (Academic and Global Relations), The University of Newcastle

11:45

Using social media strategy to acquire new students

* Setting realistic budgets
* In-house vs agency identifying the appropriate amount of in-house expertise necessary
* Effective seeding strategy

Marc Niems, VP, Export Markets and Mobile Learning, E-learning Industry Association

12:30

Legal issues for online education providers

* Considering copyright when developing coursework
* Understanding safe-harbor protections
* Strategies for developing rich, multimedia content without breaching copyright

Belinda Muir, Associate IP Lawyer and Trade Mark Attorney, Griffith Hack

1:15

Lunch

CASE STUDIES

2:15

University of New England

* Academic strategy with a new toolkit: pushing the limits of e-learning
* An examination of government policy relating to e-learning
* Working with international agencies

Belind Tynan, Academic Director, University of New England

3:00

It’s not easy being ‘e’: a behind the scenes look at what it really takes to succeed as an e-learning e-business

* Adopting an all inclusive e-business model
* The importance of digital administration
* Creating a student community online

OTEN – TAFE NSW

3:45

Afternoon tea

4:00

Facilitating online learning and teaching

* Transitioning academics to online learning and teaching
* Pedagogy and the online techno abyss
* Supporting academics in their online learning and teaching endeavours

Cath Moore, Academic Manager (Open Universities Australia) Programs, Swinburne University of Technology

4:45

Managing an Online MBA: University of South Australia

* Creating legitimacy in an online MBA program
* Innovative approaches to content
* Appropriating traditional assessment tasks for the online space

Bob Gilliver, MBA Course Director, University of South Australia

5:20

Closing remarks from Chair

5:30

Networking drinks

Day Two: Tuesday 22nd March 2011

8.40

Welcome and speed networking session

8.45

Opening remarks from the Chair

9:00

KEYNOTE ADDRESS

Key factors that contribute to a great online education experience

* Are we really delivering a product that meets the needs of our customers?
* Catering for an increasingly diverse target market
* An examination of the challenges faced and solutions found in delivering a successful online education service

Malcolm Kinns, Director, Think Education Group

9:45

INTERNATIONAL KEYNOTE

Using evaluation evidence at a course level to both improve students’ learning experiences and optimize institutional planning for e-learning

* Developing an evaluation culture in universities
* Improving students’ learning experiences and outcomes
* Ensuring effective horizontal and vertical communication strategies within universities
* Optimising planning for e-learning infrastructure and support

Professor Carmel McNaught, Director/ Professor of Learning Enhancement, The Chinese University of Hong Kong

10:30

Morning tea

LEARNING AND TEACHING

10:45

Change Management in e-learning

* Innovations in real time video: new directions in virtual classrooms
* Effective online assessment tools
* Online education as a social media: developing content with student syndication in mind
* Cloud computing development
* Mobile streaming

Clint Smith, Director, Learnworks, President, E-Learning Network of Australiasia

11:30

Pedagogy and the impact evolving e-learning technology

* Identifying the best e-learning solution for the campus/ student
* Conflicts between traditional teaching knowledge and e-learning sensabilities
* Developing an all inclusive approach to e-learning implamentation

Steve Linquist, Senior Educator, E-Learning at University of Ballarat

12:15

Lunch

TECHNOLOGY AND DESIGN

1:15

Managing e-learning projects across multiple institutions

* Best practice of coordinating a large group of content experts for an e-learning project
* The implications for enterprise architecture design in higher education for distance online learning development
* The instructional design rationale behind the e-learning development

Richard Wenchao He, Education and Multimedia Design Coordinator, Westmead Hospital (University of Sydney)

2:00

UTS/ Acid Green – Successful university – agency partnerships in developing learning technology

* The importance of educational research as an underpinning for e-assessment software ReView
* Recognition of academic research as an important feature of educational software for the Higher Ed market
* Importance of developing e-assessment software from the basis of sound research and live incremental pilot studies as a basis for commercial viability

Darral Thompson, Senior Lecturer and Director of Teaching and Learning University of Technology, Sydney (UTS)
Sam Marciano, General Manager, AcidGreen

2:45

Afternoon tea

3:00

CASE STUDY

The Australian Wind Energy Institute

* How to produce a top shelf e-learning program
* Developing e-learning projects which meet commercial realties and social responsibilities
* Sourcing private funding for e-learning initiatives

Sigfried Roy, Director, The Australian Wind Energy Institute

3:45

Designing for e-Learning: Promises and pitfalls

* Supporting the student learning experience
* Enabling connectivity, communication and collaboration
* Maximising participation and social inclusion

Som Naidu, Associate Professor and Director of Teaching and Learning Quality Enhancement and Evaluation Services, Division of Learning and Teaching Services, Charles Sturt University

4:30

Closing remarks from the Chair

4:45

Conference close

企业架构设计及其在一位信息与通信技术

硕士毕业生的早起职业生涯里的影响

何文超

01 Apr 2010

2010年4月1日，我应邀回到我的母校之一卧龙岗大学做了一次演讲，听众主要是上“Enterprise Architecture Design”这门课的IT学生。我以我自身的经历，向他们传达一个很重要的信息——企业架构设计的技能，可以从不同的方面应用于实际工作中，它对IT职业生涯发展十分有帮助！以下是当时演讲的幻灯片，欢迎下载：

下载演讲幻灯片

在企事业单位高层上评估用于支持教学的新技术的核心要素

何文超

E-mail: w.r.he@unsw.edu.au

澳大利亚新南威尔士大学

这是一个约5分钟的关于评估教育技术产品的简要演讲展示。我采用我创建的DOAMI模型——Decisions（决定）、Objectives（目标）、Approaches（途径）、Management（管理）、Interpretation（解析），来讲解从企事业单位高层的角度，如何评估用于教学的新技术。

教育经营实战名家讲坛第二讲

——职业教育项目可行性分析实务

06级教育经营系  欧倩   04级教育经营系  钟玲

      6月14日晚上，珠海中凯文化传播有限公司总经理邱飞龙先生莅临我校为大家带来了一场关于职业教育项目可行性分析的演讲。邱先生用生动而幽默的语言向大家进行了中国职业教育前景分析、职业教育可行性分析模块介绍、职业教育项目可行性分析实战经验谈以及具体的案件分析与交流。邱先生近距离地和同学们进行互动交流，现场气氛非常活跃。持续将近三个小时的演讲，就像一顿丰盛的晚宴，让在座的每一位同学都感觉到获益匪浅。同时也深深的感受到从邱先生身上发出来的豁达胸怀、幽默的人格魅力。

      职业教育是否比不上高等教育呢？不一定。邱先生用实例跟我们分析了在未来的较长时期内，职业教育的投入将会大大提升。因为这是市场的需求。但今的市场既不单单需要知识性人才，也不单单需要技术性人才，它需要的更多的是复合型人才。所以职业教育项目的开发空间还是很大的。同时，他从正反两面向大家举出例子 ——“技术学校复活之谜”和“点菜师培训项目真相”，提出一定要注重亲自的调查研究，务实的了解市场的需要，才能做好一个教育项目开发。

      谈到教育项目的实物的可行性分析，邱先生认为可以从卓越的产品、卓越的运作系统和卓越的服务这三大块进行。他从市场信息、国家及行业政策、同类项目对比、竞争对手情况、操作模式及管理经验、需要与制约因素这六方面透彻而真实地跟大家分析了他的创业实践经验，提出了具体的可行标准、重点以及要点。

      在讲座上，邱先生还提出了许多宝贵的创业经验，许多在书本上学习不到的知识。在确立一个梦想的时候，他提出“人因梦想而伟大、因务实而成功”；在进行具体的项目策划时，他提出“办法永远都比困难多，坚持很重要”；在进行资源整合的时候，他提出“习惯大于技能”，“知人善任”等等。我们真正体会到了一个实战多年积累下来的经验真的非常的宝贵，但是经验是让我们借鉴的，我们是间接学习故应该辩证地看待与吸取别人的经验，每个人的人生历练、经验都不一样，个人感受不一样，传达给我们的也只不过是个人主观的认识体会，普遍代表性程度不高。所以我们要批判性地传承和借用经验，不可盲目崇拜与照收别人的经验。适合别人的经验与方法不一定适合我们，我们都是不同的个体，故要因人而异、因地制宜。

      在讲座结束之际，教育学院院长金宝成对这次讲座予以了高度评价，并对邱飞龙先生和这次教育经营实战名家讲坛活动的策划者何文超同学表示了衷心的感谢。这次讲坛最后在一片热烈的掌声中完满结束。

       非常感谢邱先生的到来与及同学们老师们对我们教育经营名家讲坛这个系列活动的大力支持和帮助。衷心希望以后有更多的名家与成功人士莅临传道授业解道，也期望有更多的学院老师、领导来支持，帮助我们把“教育经营实战名家讲坛”系列活动继续推广发展壮大。

教育经营实战名家讲坛第三讲

——创业•学业•就业

04级教育经营系  胡梦琼  邓焕兰

      2007年6月16日星期六晚，著名女性魅力培训师、国际演讲家、广州市形象大使、联合国爱心环保大使吴斌女士和第三方资本运作专家王羿宗先生联袂为我们学校的学生打造了一场关于创业、学业和就业的精彩演讲。

      第一个带来的精彩的是是王奕宗先生,尽管这只有一个三十分钟的演讲,但是从他的演讲中看到了，他是非常支持我们大学生去创业，也对我们学校的一些同学做出了充分的肯定，但是他是更希望我们我们大学生能用创业去解决学业和就业，也就是处理好创业、学业、就业的关系，并且他也为这一问题在寻找答案和途径。他告诫我们现在的大学生，不要花太多的时间在玩游戏，风花雪月上，我们要积极的为我们自己，为我们的学校，为我们的祖国着想，并为我们学校和祖国做出贡献，也告诫我们 要把我们的时间在学习我们所需要的知识上，这样在我们就业，创业才不会感到迷茫。

      第二个精彩是由吴斌女士——快乐凤凰带给我们的，她在一开始就给我们介绍了她的家庭，介绍了她的成长经历，让我们从中看到了她“创业、学业、就业”的经历，也让我们看到了一个快乐的，多姿多才的凤凰。在接下来的演讲中，她从佛学的角度告诉我们现在的大学生创业不单单是获得金钱上的成功，而是做人上的成功，我们要有感恩的心，只有我们在做人上获得了成功，我们才能获得真正的创业成功。不要把创业看作是一个分裂的创业，而是一个“系统“，这个系统包括精神、思想、肉体。这几方面的关系我们都要处理好。同时，她也给我们举了几个真实的例子告诉我们，对于现在的我们，健康知识资产是很重要创业资本，如果我们现在不好好管理这个资产，不管以后我们在“表面”是多么的成功，也只是一瞬间。

      对于学业，快乐凤煌告诉我们，0到6岁时一个人性格形成的关键时期，所以对于现在的我们，更好的是要形成一个好的观念，好的习惯，增加自己内在的涵养，也就是我们现在所谓的那些“没有用的东西”，如古典名著，佛家经典，这些我们多看看，多学学，这样我们才能在充实专业知识的同时，学会怎么做人。

      谈到就业的时候，她告诉我们，实践对于我们大学生来说，是一个很好的学习和锻炼的机会，她在上大学的时候，从大一开始就进行社会实践，她还告诉我们，在社会这个“大学”里面，我们用一年的时间就能学到在大学里面花五年的时间学到的知识，因此在就业的前两年，我们更多的是要抱一个学习的心态，而不是以赚钱我目的，也就是不要有急功近利的思想。

      最后，快乐凤凰告诫我们，“人生阅历”是我们最多的财富，也是最宝贵的财富。我们要相信付出一定有回报，但不一定是金钱，但比金钱更重要，只要坚持一定就会有奇迹发生。我们不要有急功近利的思想，但是只要我们有梦想我们就要鼓起勇气去做。我们要保持我们的“真”、“善”、“美”，因为它们三个就是“业”，只有它们存在，我们才有“业”可创，可学，可就。

“教育经营实战名家讲坛”第一讲

——如何策划和开发一门培训课程

04级教育经营系  林奕珊  孟珊珊

2007 年6月12日晚上，教育学院教育经营系举办“教育经营实战名家讲坛”第一讲。资深企业培训师、MBA、NLP国际执行师、珠海贯中企业管理咨询公司总经理兼首席讲师郑磊先生前来我校，与教育学院的师生们就“如何策划和开发一门培训课程”这主题进行了一场既生动又精彩的演讲。

讲座刚开始，郑先生以幽默、灵活、互动的对话调动在场同学，活跃气氛，为接下来的演讲创建一个自由、轻松的氛围。

接着郑先生从培训师高薪的秘密、企业与个人需要什么样的培训、培训老师的成长之路、一个优秀培训课程的开发过程等四方面展开具体的讲解。郑先生精彩的演讲使我们同学了解到现实中的实战家创业的艰辛和喜悦，了解了当前社会的培训需要，了解到培训课程开发的要领。